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Insights›GEO

Thursday Intelligence: AI Search Tracking and GEO Optimisation

24 April 2026·5 min read

Most businesses have no idea where they appear in AI search. Thursday Intelligence tracks your visibility across every major AI engine, scores it, and tells you exactly what to fix. Free audit available.

Thursday Intelligence

AI Search Tracking and GEO Optimisation

Most businesses have no idea whether they appear in AI search.

Not 'ranking badly'. Not 'room for improvement'. Completely absent. Invisible. Not part of the answer.

When a potential client opens ChatGPT and types 'which [type of business] should I use in [your area]', a short list of names comes back. Those names are getting calls, enquiries and new business. The businesses not on the list are not.

Thursday Intelligence is the platform we built to change that.


What Thursday Intelligence Does

Thursday Intelligence tracks your business across five AI engines, against the prompts your prospects are actually using, and gives you a scored, honest view of where you stand.

It does three things.

1. Audit

We run your business through a structured set of prompts across ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot and Claude.

Not one engine. Not a sample. All five, against prompts that reflect how your prospects search for what you do.

The audit tells you: where you appear, what the AI says about you when you do, who appears instead of you when you don't, and what the gap looks like between you and the businesses currently winning.

2. Track

One audit is a starting point. Tracking is what turns it into a programme.

Every month, Thursday Intelligence re-runs your prompts across all five engines and produces a scored result. You see your citation rate by engine, your overall visibility score, and how both are moving over time.

This is not a vanity dashboard. It is an operational tool. When the number goes up, you know the work is producing results. When it drops, you know before your clients do, and you know which engine changed.

3. Fix

Tracking without action is just reporting.

Every visibility gap in your Thursday Intelligence results maps to a specific, prioritised action. A piece of content to write. A FAQ section to add. A schema element to implement. An entity signal to strengthen across your digital presence.

The actions are ranked by impact. The quick wins are separated from the structural work. Progress is tracked in your client dashboard so you see, month by month, which actions have moved the needle and what remains.


The Five Engines We Track

ChatGPT processes over 900 million queries per week. It is where B2B decision-makers go to research suppliers, shortlist agencies and compare options.

Perplexity AI processes over 780 million queries per month and is growing fast among professional and technical audiences. Unlike ChatGPT, Perplexity performs a live web search on every query.

Google AI Overviews now appear on over 14% of UK searches, including local queries and product comparisons. Research shows 76% of URLs cited in AI Overviews also rank in the top 10 of traditional Google results.

Microsoft Copilot is embedded across Office 365 and used daily by enterprise teams for supplier research and procurement decisions.

Claude is growing rapidly as a research and reasoning tool, particularly for complex queries requiring considered judgment.

Five engines. Five distinct audiences. One programme that covers all of them.


Built on Our Own Data

Thursday Intelligence did not start as a product. It started as a question we asked ourselves.

We built two versions of our own website - one traditional, one GEO-first - and ran them against each other, tracked weekly across all five AI engines, against eight real search prompts. We measured every result. We logged every change.

The GEO-first site was cited at a substantially higher rate within 60 days - not because the copy was better, but because of how the information was structured. Entity clarity. FAQ schema. Content written to answer specific questions rather than to impress.

We are not selling a theory. We are selling a tested, measured approach - one we have run on our own business, documented, and continue to build on.


Why the Window Matters

The enterprise AI visibility platforms exist. They cost between $500 and $5,000 per month and are built for large US corporations. They do not include an agency that turns data into specific, prioritised actions for your business.

The competitive window is real. Most businesses in most sectors have not yet run a GEO audit. The businesses that establish AI search visibility now will be the ones cited when a prospect searches for what they do in six months' time.

Thursday Intelligence exists to give UK businesses a clear, honest answer to one question: where do I stand in AI search right now, and what do I do about it?


What Happens When You Request a Free Audit

We run your business through Thursday Intelligence against five real prompts across all five AI engines.

You receive a scored result: your current citation rate by engine, an overall AI visibility score, the specific prompts that returned your business and those that did not, and the names of the businesses appearing in your place.

The audit is free. It takes us 24 to 48 hours to run and prepare. There is no automated tool and no instant PDF. It is a real assessment produced by our team.

No pitch. Just data.

S
Sam Morris-WarburtonFounder, ThursdayThinking.ai

Frequently Asked Questions

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Ready to improve your AI search visibility?

Get a free GEO audit and see exactly where your business stands across ChatGPT, Perplexity, Google AI Overviews and Copilot.

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