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About Us

The AI transformation and GEO agency from the team behind ThursdayThinking.Digital

Founded in Chichester in 2014. Offices in London and Southampton. Twelve years in search marketing, and since 2026 a second brand focused on one question: how does a business put AI to work, and get found by it?

Two brands, one team

Which site are you on, and why there are two

The same company, Thursday Thinking Digital Ltd, runs both. We split them so each site can be clear about what it does and so the advice on each stays honest and specific.

ThursdayThinking.ai

You are here

AI transformation, generative engine optimisation and ChatGPT advertising. We make AI work inside your business, and make sure ChatGPT, Copilot, Perplexity and Google's AI answers can find you.

ThursdayThinking.Digital

Our original agency, since 2014

Search engine optimisation, Google and Microsoft Ads, paid social, email marketing and web design, for businesses across Sussex, Hampshire, Surrey, London and the UK.

Our story

We did not start as an AI agency. We grew into one.

ThursdayThinking.Digital started in Chichester in 2014 with a straightforward belief: that marketing and technology work best when built on trust, transparency and results, not on impressive-looking reports that obscure what is actually happening. Twelve years on, the agency's Trustpilot reviews are mostly about those three things.

By 2025 the way people search had changed. Customers were asking ChatGPT, Copilot and Google's AI for recommendations, and the businesses that appeared in those answers were not always the ones ranking on the first page. At the same time, AI tools were arriving inside every business, mostly as licences nobody used well.

Our GEO work came first. To report it honestly we built our own platform, Thursday Intelligence, measuring real citations in Copilot, Google AI Overviews and ChatGPT rather than estimated scores. Along the way we rebuilt our own CRM, content operation and client reporting with AI, under strict rules about verification and human approval. That work is written up on this site, including what went wrong.

Those systems run on Base44, and in October 2026 Thursday Thinking Digital became an accredited Base44 partner with specialist status. It is the platform we build client tools on when a business needs something of its own rather than another licence.

Clients noticed. They began asking us to build the same kind of thing inside their own businesses, and in 2026 ThursdayThinking.ai became the home for that work: AI transformation and GEO, from the team that has been in Chichester since 2014.

Leadership

Sam Morris-Warburton, Founder & GEO Specialist

Sam founded the agency in Chichester in 2014 and has spent over a decade helping UK businesses win in search. An early voice on Generative Engine Optimisation, he leads ThursdayThinking.ai's AI transformation and AI search work and built the Thursday Intelligence platform to keep every recommendation grounded in real, tested data.

He is an accredited Base44 partner with specialist status. Base44 is the platform Thursday Intelligence, the agency's own CRM and the tools it builds for clients run on.

SM
Partnerships and accreditations

Held by the company behind both brands

Base44 Partner

Accredited Base44 partner with specialist status. The platform our CRM, Thursday Intelligence and client tools are built on.

Google Partner

Certified Google Ads and Search expertise.

Meta Business Partner

Accredited Meta Ads and audience strategy.

TikTok Partner

TikTok advertising and audience strategy.

Microsoft Advertising Partner

Certified Microsoft Advertising management.

Rated Excellent on Trustpilot

14 five-star reviews of ThursdayThinking.Digital, the agency behind ThursdayThinking.ai. TrustScore 4.5 out of 5.

Read all reviews on Trustpilot →
"They deliver and exceed on their promises."
JR, verified Trustpilot reviewer
"A substantial reduction in costs, along with an increase in lead numbers."
Darren Jones, verified Trustpilot reviewer
"Talented and professional, making the complex subject of SEO easy to understand."
David Chapple, verified Trustpilot reviewer
"Incredibly responsive under pressure."
Tom, verified Trustpilot reviewer

Ready to work together?

Book a short call with Sam to talk through AI transformation or AI search visibility for your business, with no obligation.

Book a call

Looking for SEO, PPC or paid social? That is ThursdayThinking.Digital.