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An experienced AI lead working in your business one day a month. They own the plan, the tools, the training and the reporting, without the full-time salary.
A fractional AI specialist is a senior AI lead who works inside your team for a set amount of time each month. You may also see the role called a fractional head of AI or a fractional chief AI officer. It is the same job: someone experienced who owns AI in your business, part-time.
Most businesses do not have that person. They have AI licences that are barely used, a few enthusiasts doing their own thing, and a board asking what the business is getting for the money. Hiring a full-time head of AI is expensive and the shortlist is thin.
Fractional is the practical answer. You get one day a month of someone senior, spread across the month as the work needs it, rather than a full-time salary for a role you cannot yet fill.
We take responsibility for AI as a discipline in your business, not a list of tasks.
Where AI genuinely helps your business and where it would just add noise, written as clear priorities and reviewed every month.
Choosing them, setting them up in your accounts and making sure you are not paying for licences nobody uses.
Training people on their own real tasks, setting up shared projects and prompts, and showing what good output looks like.
A plain acceptable use policy, where a person must approve AI output, and what UK GDPR means for the data you put into AI tools.
What AI is saving or earning, written for your leadership rather than for us, with the evidence behind every figure.
Being in the room when AI spend is questioned or a supplier pitches you, with the data to make the call.
We offer two monthly services, and the difference is who does the day-to-day work.
The two combine well: the specialist decides what is worth doing, and the Fractional AI Operator runs the workflows you would rather not run yourselves.
Sam Morris-Warburton, our founder, every time. Sam founded the agency in Chichester in 2014 and led our own move onto AI, from our CRM to our client reporting, before offering the same work to clients. Read Sam's profile.
Price: from £1,500 a month for one day a month, on a rolling monthly agreement with a month's notice to stop. Confirmed in writing after a short call.
We do not recommend anything to a client that we have not run in our own agency first. Our CRM, reporting and content all run this way, and we have written up what went wrong as well as what worked.
How we ran the agency through AI transformation first, from CRM to content to client reporting.
Read more →One system for leads, audits, actions and reporting, and five lessons about supervising AI.
Read more →Why we retired an estimated score and rebuilt reporting on data from Copilot, Google and ChatGPT.
Read more →A 20 minute call is enough to tell. We will look at where you are with AI and be straight about whether you need this, the Operator, the AI Ops Audit, or none of them yet.
Book a 20 minute callWant a full picture first? Start with the AI Ops Audit.
The AI Ops Audit maps your workflows, sets up the quick wins and gives you a costed 90-day roadmap. Two weeks, from £3,000.
Start with the AI Ops Audit