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Practical guides on putting AI to work inside your business and getting found in AI search, written for owners and marketing directors.
A five-part series covering everything UK businesses need to know about advertising in ChatGPT — from how the platform works to targeting, formats, and strategy.
Appearing in ChatGPT's sponsored results is one surface. Appearing in its organic answers is another. The businesses building the strongest AI presence in 2026 are doing both, and the two reinforce each other.
Read Article →ChatGPT ads target conversational intent, not keywords or demographics. For B2B professional services firms, that makes this channel a different class of opportunity from anything currently available.
Read Article →ChatGPT, Google and Meta each target intent differently. For UK businesses with limited testing budgets, here is how to decide which channel deserves your attention first.
Read Article →ChatGPT ads use conversational context rather than keywords or demographics. Here is exactly how the targeting works, what the ad formats look like, and what advertisers can and cannot do right now.
Read Article →ChatGPT ads went live in the UK on 6 June 2026, and UK businesses can now buy them through OpenAI's self-serve Ads Manager beta. Here is what they are, how they work, and what UK businesses need to know.
Read Article →ThursdayThinking.ai did not start as an AI agency. We started in Chichester in 2014 helping UK businesses get found in search. AI search changed that job, so we built our own tools to measure it, ran our own agency on AI, and then clients asked us to do the same inside their businesses.
Our own audit reported a client site as unreachable by AI crawlers. It was not. Cloudflare's Bot Fight Mode was challenging our crawler, while 836 verified crawler requests passed untouched in the same 24 hours. Here is how to tell the difference on your own site.
AI agents do more than draft text. They carry out whole workflows across your systems, with a person approving the steps that matter. Here is what they are, where they work well for SMEs, and how to start safely.
AI tools are not GDPR compliant or non-compliant on their own. How your business sets them up and uses them is what counts. Here is a practical checklist for keeping client data safe.
AI guardrails are what let you use AI with confidence rather than crossed fingers. Here is a proportionate approach to AI governance for UK SMEs, from a one-page staff policy to controls on customer-facing assistants.
Out of the box, AI knows a lot about the world and nothing about your business. Connecting it to your own documents and data is what turns generic answers into useful ones, and it is simpler than most people think.
AI subscriptions look cheap until they multiply. Here is what UK businesses actually pay for AI, where the hidden costs sit, and how to keep spend predictable as usage grows.
Choosing an AI tool is where many businesses make their first expensive mistake. Here is how to match ChatGPT, Claude, Gemini or Microsoft Copilot to the work your team actually does.
Most UK businesses have tried AI. Far fewer have turned those experiments into something that runs every day and saves measurable time and money. Here is why AI projects stall, and the six steps that get them working.
How we replaced a patchwork of agency tools with one CRM built with AI, covering leads, audits, actions, paid media and client reporting, and the lessons we learned building it.
We replaced estimated AI visibility scores with measured data from Microsoft Copilot, Google AI Overviews and ChatGPT. Here is what we built, what it showed us, and how AI transformation delivered it.
Most businesses have no idea where they appear in AI search. Thursday Intelligence tracks your visibility across every major AI engine, scores it, and tells you exactly what to fix. Free audit available.
Thursday Intelligence tracks AI visibility from data the platforms publish: Copilot citations, Google AI Overview impressions and ChatGPT visits. Here is how it works, why we retired simulated prompt scores, and what it cannot tell you.
Perplexity's browser went free and hit the top of the App Store. ChatGPT confirmed a super app strategy with 900 million weekly users. Google expanded AI Overviews into local and transactional search. Here is what UK businesses need to know.
Master ChatGPT ranking with our proven guide. Learn GEO techniques to get cited in AI search results and why traditional SEO tactics are no longer enough.
A GEO agency specialises in making your business visible in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews and more. Here is what they do and why it matters in 2026.