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Built and run for clients

Self-Optimising Website: a site that checks its own search performance every week

Every Monday the site reads its own measured search data, audits its own pages and drafts the three fixes most likely to help. A person approves them before anything goes live.

Book a 20 minute callSee how we report AI search

What it is

Most websites are optimised once, at launch, and then left. Search behaviour keeps moving, AI search tools start citing different pages, old addresses keep getting traffic after they are removed, and nobody notices until the enquiries slow down.

A self-optimising website does not wait to be noticed. It runs a fixed weekly check on itself, using data the search platforms measured, and turns what it finds into ready-built changes. Your job is to say yes or no.

The weekly cycle

1. Assess

Reads the past week from Google Search Console and Bing Webmaster Tools: impressions, clicks, average position and the searches behind them, plus Copilot citations and Google AI Overview impressions where reported.

2. Audit itself

Checks every page for a clear title and description, valid structured data, a place in the sitemap and the llms.txt file, broken internal links, and old addresses still getting traffic.

3. Compare

Looks at last week's log: what moved in the measured data, and whether last week's fixes went live.

4. Pick three

Chooses the three fixes with the most evidence behind them, and records why.

5. Build

Makes the changes in a draft copy of the site, with a restore point before and after, and checks the site still builds.

6. Ask

Sends a short report: what moved, what was built, and one decision for you. Nothing is published without approval.

What it will not do

  • Publish without you. Every change waits for a person to approve it.
  • Invent numbers. It works only from figures the platforms measured. No AI ranking positions and no made-up visibility scores.
  • Make judgement calls for you. New pages, pricing, claims about your business and anything that deletes content come to you as proposals, not changes.

Who it suits

  • Businesses getting a new site. We build it, and the weekly cycle starts from launch.
  • Teams without an in-house SEO. The routine checks happen every week whether anyone remembers or not.
  • Anyone who wants AI search covered. The same cycle looks after the signals ChatGPT, Copilot and Google AI Overviews rely on.

Price: set after a short scoping call, based on the size of the site and the content involved. If a rebuild is not right for you, our GEO service covers the same ground on your existing site.

Frequently Asked Questions

Want a website that keeps improving itself?

A 20 minute call is enough to tell whether this fits your site, or whether something else would serve you better.

Book a 20 minute call

See our other products on the products page.

Related services and reading

Find out how AI search engines see your business

Request a free GEO audit: a scored report on your readiness for ChatGPT, Copilot, Perplexity and Google AI Overviews, delivered automatically.

Get your free GEO audit